dotdailydose
Something is in the air because we are definitely seeing a spectacular rise for Ppop music and artists! The uniquely Filipino PPop group Alamat is also continuing and strengthening their collaboration with DITO Telecommunity with yet another exciting campaign! The boy group just released their newest exclusive merchandise in partnership with the telecom company as part of the #GalingDITO 2024 campaign.
The fan meet event was held together with a special online giveaway open to DITO subscribers, particularly those who are fans of Alamat. Since the launch of the #GalingDITO 2024 campaign last February 12, Alamat’s fans who are known as the Magiliw, have shown overwhelming support and love for the DITO x Alamat collaboration. The Magiliw organized trending hashtag campaigns and online activities, mobilizing the fandom to support the campaign.
From May 6 to 22, 2024, active DITO Mobile Subscribers registered online for a chance to be one of the 300 lucky Magiliw attendees at the Alamat Fan Meet. Thousands of entries from fans and everyone alike who were excited to see the boy group in person were received online!
Ms. Evelyn Jimenez, DITO Chief Revenue Officer for Consumer Business, said that the merch collaboration with Alamat is something that came from the organic support of the Magiliw for the PPop boy group ever since they were launched as the main talents of the #GalingDITO 2024 campaign. “When we launched #GalingDITO 2024 last February, Alamat performed the official song and music video because with their multi-ethnic and multi-lingual musical artistry, they embody the campaign’s goals of highlighting Filipino talent from across the Philippine regions. We did not expect such huge support from Alamat’s fans, the Magiliw, as well as PPop fans. Thank you so much to all the Magiliw for the big wins and the big love that you give us at DITO Telecommunity and of course, Alamat. We can only give back with these collaborations between DITO and Alamat as we continue to uplift Filipino talent.”
#DITOTayoMagiliw Fan Meet
The merch collaboration was launched in a fan meet and greet event held this May 26 at SM Megamall. Hundreds of lucky Magiliw were the very first ones to get their hands on the special merchandise of ten (10) photocards consisting of six (6) member solo photos, two (2) subunit photos, and two (2) group photos! Up for grabs also were exclusive items that were not for sale to the public such as stickers, posters, and button pins, some of which were designed by a talented Magiliw, Gelai Manabat!
The Magiliw who joined the event enjoyed special performances from Alamat, including a thrilling live version of “Ang Galing DITO”, their collaboration song with DITO Telecommunity and the main theme of the #GalingDITO 2024 campaign.
Truly showcasing their “galing”, Alamat’s talents shone through with lively performances of hit songs “Maharani”, “Day and Night”, and “Dayang”.
Passionate Magiliw got the chance to meet their favorite 6inoos (ginoo) Taneo, Mo, Tomas, R-ji, Alas, and Jao, all while enjoying their interactions with the boys and having their DITO x Alamat merchandise signed.
