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in Sundae ScoopKantar reveals Top 10 Fastest Growing FMCG Brands in the Philippines
Ten FMCG (Fast-Moving Consumer Goods) brands across health & beauty, home care, food, and beverage mega-sectors have been identified by Kantar, the world’s leading marketing data and analytics company, as the “fastest growing” in the Philippines, according to the 2023 edition of its Brand Footprint report. More
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in Sundae ScoopHavas Ortega and the Philippine Junior Marketing Association Runs MADWORLD for the 11th Year
With over 300 member schools and attracting a membership of more than 50,000 marketing and business students, the Philippine Junior Marketing Association (PJMA) stands at the forefront of invigorating creative education. More
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in Saturdate, Sundae ScoopLet Victory Liner’s Bus Rental Service Make Your Company or School Trip an Exciting Reality
Summer is the perfect season to create unforgettable memories with friends, family, or colleagues. And what better way to do that than by taking a trip to the scenic North Luzon region of the Philippines? With its diverse landscapes, rich history, and vibrant culture, North Luzon offers endless possibilities for adventure and relaxation. More
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in Sundae ScoopHow Is Influencer Marketing a Game-Changer for Businesses
Over the past few years, as social media platforms have become an important part of our lives, influencer marketing has become a buzzword in the business world. With the growing influence of online personalities, especially social media personalities, influencer marketing has emerged as a game-changer for businesses of all sizes. More
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in Sundae Scoop5 Shifts Redefining The Modern Marketing Landscape
Marketing has changed drastically over the past few years with the rising customer expectations and the opportunities presented by digital technology. In fact, customer expectations and technologies have changed at such a rapid pace that marketing organizations are engaging in the quick adoption of new marketing skills to grow their businesses. Even though marketing is […] More
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in Monday Hits, Sundae ScoopBlogapalooza Navigates the Influencer-verse in its 7th Year
The Philippines’ premier influencer marketing, Blogapalooza, marked its 7th year of fostering brand-influencer collaborations on Saturday, June 18, via a virtual event. More
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in Sundae ScoopAisin Unveils New Marketing Campaign
The world’s leading manufacturer of high-quality automotive equipment parts, Aisin, has unveiled its new marketing campaign as part of its constantly growing success in the Philippines. More
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in Sundae ScoopTeamAsia Bags Gold and Bronze in 2021 Marketing Excellence Awards
TeamAsia, an integrated marketing experience agency, took home Gold and Bronze Awards in the recently concluded 2021 Marketing Excellence Awards, a Singapore-based award giving body designed to celebrate outstanding marketing efforts in the Philippines. More
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in Sundae ScoopHybrid, human, highly-rated: new dentsu research reveals major shift in consumer preferences by 2030
Increased dependence on technology, new concepts of identity, a demand for real experiences and a rise in consumer rating are some of the top priorities of consumers in the next 10 years, according to the dentsu Consumer Vision 2030: The Age of Inclusive Intelligence, a futuristic study by global marketing services group dentsu international. More
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in Sundae Scoop, TechdayFour Effective Ways to Market Your Business Online
With consumers largely shifting towards the digital space, businesses, especially the smaller ones, acknowledged the need to strengthen their online presence to help maintain customers and attract new ones. According to the 2020 Global Entrepreneurship survey, commissioned by GoDaddy, the company empowering everyday entrepreneurs around the world, 43% of Filipino respondents said they are looking […] More